What should a business event deliver beyond a full programme and a busy exhibition floor?
In a new interview published by New Polis, Lena Bratić, founder of Balkan Energy Connect and programme partner for Energy & Investment Days 2026, and Slobodan Cvetković, General Director of the Novi Sad Fair, discuss how expectations of fairs and business events are changing.
From two different perspectives, they explore why direct contact remains valuable in an increasingly digital business environment, how specialised partners can strengthen event programmes, and why conferences, exhibitions, projects and business meetings need to be more closely connected.
The conversation also reflects the approach behind Energy & Investment Days 2026: bringing companies, investors, institutions, project developers and technology providers together, while leaving more room for the conversations and connections that can continue after the event itself.